I am a color blind web developer and I develop web solutions. That may sound like a terrible mix but hear me out.
When I use a web application or visit a website that uses a color palette that does not accommodate my color blindness, I don’t waste my time. I close or hit the back button and look elsewhere. You’d be surprised how many businesses lose my business simply due to their choice of color palette.
I tend to visit a website because I want to know something. I might be looking for service and I want to know about a business. A website has good content that answers all the questions I have or points me in the right direction. While I like the content to be clear, a poor color choice may make content hard to find or read.
There are a lot of people who suffer from color blindness. Do you want to risk losing potential customers because of a poor choice in a color palette?
Click here for facts about Color Blindness from the National Eye Institute.
I want to take a quick detour to make sure we are clear on what content is. Content may include documents, data, applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages, and more.
The Color Blind Advantage
I embrace my color blindness and as a color blind web developer, I feel that I have an advantage over web developers who do not suffer from color blindness. If you were to provide me with a color palette or images that I can’t see well, I will tell you and we have saved you some potential loss of business before there was ever an issue.
With my color blindness and my services, you won’t have to worry about a web solution that doesn’t take color blindness into account.